About Emma Holmqvist Deacon

Emma Holmqvist Deacon is a Central Saint Martins-trained journalist and copywriter specialising in fashion, culture and travel. She has 15+ years' experience and is based in London.

Since graduating from CSM with a BA (Hons) degree in 2004, she’s served as trade magazine Sportswear International's London + Stockholm correspondent, covering every aspect of the fashion industry with focus on sustainable practices, retail innovation and emerging creative talent. 

Other key clients include Scandinavian Traveler, the inflight magazine of SAS airlines, published in English by content agency OTW.